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TURN YOUR LISTING INTO A CLIENT MAGNET

The Psychology Today Profile Playbook

You set up your Psychology Today profile, but… crickets.

No inquiries. No dream clients filling your schedule. Just a profile floating in a sea of other therapists.

Friend, you’re not alone. So many therapists sign up for Psychology Today hoping it will bring in steady referrals, but the truth is—most profiles blend in. And that’s the problem.

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The good news? With a few simple (but strategic!) tweaks, your profile can go from overlooked to fully booked.

That’s exactly what The Psychology Today Profile Playbook is here to help you do.

IMAGINE IF YOU COULD…

✓

Have a profile that brings in ideal clients on autopilot

✓

Know exactly what to say to make potential clients feel seen

✓

Increase your visibility and stand out in a crowded directory

That’s the power of a well-optimized Psychology Today profile. This guide walks you through every step, from defining your niche to writing compelling copy that converts searches into actual phone calls..

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INTRODUCING

The Psychology Today Profile Playbook

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Four-page brochure titled 'Optimize Your Psychology Today Profile' with a smiling woman holding a phone on the front cover. The brochure discusses defining your niche, optimizing your profile, and including a checklist, professional photo tips, and bio update instructions.
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Featured In:

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  • Podcast cover for Episode 26 featuring Kelley Stevens, MA, LMFT, discussing cultivating the life you desire; includes a photo of a smiling woman in a gray sweater sitting next to a yellow table lamp on a beige wall.
  • Podcast cover titled "Money Skills For Therapists" featuring hosts Linzy Bonham and guest Kelley Stevens, discussing "Money Scripts for Private Practice with Kelley Stevens." The cover includes headshots of Linzy Bonham and Kelley Stevens, with Linzy on the left and Kelley on the right, both smiling.
  • Book cover titled "The Flourishing Therapist" featuring photo of woman with long dark hair smiling, standing in front of a brick wall. Author's name: Claire Blakey, MA, LMFT, PMH-C.
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  • Logo for Therapist Network with the tagline 'crafted by therapists for therapists' in black text on a white background.
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MEET YOUR COACH

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Hey there, I’m Kelley Stevens, LMFT.

If you’re listed on Psychology Today but not getting the referrals you hoped for, you’re not alone. A profile isn’t just a box to check—it’s one of the most powerful tools to attract your ideal clients when it’s done right.

That’s exactly why I created The Psychology Today Profile Playbook. I’ve helped thousands of therapists refine their marketing, and I know what makes a profile stand out. This guide walks you through the exact steps to optimize your listing, increase your visibility, and start getting real inquiries from the right clients.

Let’s turn your profile into a referral machine—I can’t wait for you to get started!

GET TO KNOW ME

What’s Inside

Table of contents page from a guide called 'What's Inside' listing steps for creating a professional psychology profile, including defining a niche, ideal client, writing a profile, adding a profile video, investing in headshots, listing geographic areas and groups, linking a website, and conducting profile audits.

This isn’t just another generic guide—it’s your step-by-step roadmap to making Psychology Today actually work for your practice.

📌 Psychology Today Basics – Understanding how the platform works so you can use it to your advantage.
📌 Step 1: Define Your Niche – Get crystal clear on who you serve and what sets you apart.
📌 Step 2: Identify Your Ideal Client – Speak directly to the people who need you most.
📌 Step 3: Write Your Profile – Craft compelling copy that makes potential clients say “I need to work with them.”
 📌 Step 4: Add a Profile Video – Build trust before clients even book a call.
📌 Step 5: Invest in Professional Headshots – The right photos can increase your click-through rate.
📌 Step 6: List Multiple Geographic Areas – Expand your reach and show up in more searches.
📌 Step 7: List Your Psychotherapy Groups – Attract more clients and increase your income streams.
📌 Step 8: Get Verified – Build credibility and stand out as a trusted provider.
📌 Step 9: Link Your Website – Drive traffic from Psychology Today straight to your private practice site.
📌 Step 10: Conduct Profile Audits – Keep your listing fresh and optimized over time.

If you want to make Psychology Today work for you (instead of just having a profile that sits there), this guide will walk you through how.

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How Do I Know If the Psychology Today Playbook Is Right for Me?

NOT FOR YOU IF…

✓ You set up your profile and never want to update it.

✓ You think all profiles perform the same, no matter what.

✓ You’re not focused on attracting private-pay clients.

TOTALLY FOR YOU IF…

✓ You want to attract more of the right clients with ease.

✓ You’re ready to write a profile that actually converts.

✓ You want to learn how to improve your visibility and ranking.

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Explore My

The Private Practice Roadmap

Take my step-by-step course to open your cash-pay private practice this year. Get every tool you need to open your doors and start seeing clients.

Hint: It’s not as hard as you think!

I'm READY
LEARN MORE
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Marketing for
Therapists

Fill your practice with cash-pay clients who are the perfect fit for you. Learn the strategies over 2,000 therapists have used to create a full caseload while marketing in a way that feels genuine and true to who you are.

I'm READY
LEARN MORE
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WANT MORE?

Join The Private Practice Club 

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The Private Practice Club

Get the most out of your private practice with the The Private Practice Club.

A monthly membership designed to help you grow your private practice with clarity, confidence, and support. Inside, you’ll get instant access to Kelley Stevens’ two best-selling courses—The Roadmap Course and Marketing for Therapists—plus live monthly coaching calls, bonus trainings, and a private community of like-minded therapists.

This is your one-stop hub for strategy, mentorship, and sustainable momentum.

JOIN THE WAITLIST

ANSWERS TO YOUR BURNING QUESTIONS

FAQs

  • This guide walks you through a step-by-step process to create a profile that speaks directly to your ideal client. It covers everything from writing engaging copy to choosing the right keywords, optimizing your photos, and increasing your visibility.

  • That depends! Some therapists start seeing an increase in inquiries almost immediately after optimizing their profile, while others take a few weeks to notice a difference. Psychology Today’s algorithm rotates listings, so consistency and refinement are key.

  • Perfect! This playbook is designed to help you fine-tune and optimize an existing profile. Whether you need a full rewrite or just a few tweaks, the strategies inside will help you maximize your visibility.

  • While I can’t promise specific results (since referrals depend on multiple factors like location, competition, and specialization), I can confidently say that implementing these strategies will make your profile far more effective in attracting the right clients.

  • Due to the digital nature of this guide, all sales are final. However, I’m confident that the insights and strategies inside will be invaluable in helping you improve your profile and grow your practice.

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