I am an LMFT in Santa Barbara, CA with over a decade of experience in mental health and business development. After five years in private practice, I moved and opened two more successful practices in new cities! I’m also an adjunct professor at Pepperdine University and Antioch University. Now, I call Santa Barbara home. In my off time, I love playing with my toddler and spending time with my husband.
Running a private practice is a dream for so many therapists, but let’s be real—getting your paperwork together is the part no one looks forward to. (Trust me, I’ve been there!) When I started my practice, I thought all I needed was a cozy office and a good coffee maker. Turns out, I also needed…
Creating an Authentic Therapy Space That Clients Love and Feel Safe In When I first started thinking about my therapy office, I knew it had to be more than just a workspace. It’s not only where I spend so much of my time, but it’s also an extension of who I am as a therapist…
During my early years in private practice, holiday cancellations were a big challenge. I’d often sacrifice family time to keep sessions available for clients, only to end up with last-minute cancellations and mixed feelings about charging my fee. This pattern left me feeling both resentful and guilty—something had to change! Here’s my holiday approach now:…
World Mental Health Day, celebrated on October 10th, is such a meaningful opportunity for me as a therapist to connect with potential clients, raise awareness about mental health, and also give my practice a little nudge. I’ve found that by offering free resources or hosting workshops around this day, I can really show people what…
Running a cash-pay therapy practice? You may often get questions about why your practice is only cash pay and how clients can access their healthcare insurance to pay for a portion or all of their therapy. I often receive these questions as a private practice coach and practice owner. In this blog post, I’ll walk…
Many therapists enter their profession with a strong desire to help others but find themselves unprepared for the business side of running a practice. Marketing can feel daunting, but it’s essential for maintaining a steady flow of clients. It’s about much more than just filling your calendar—it’s about reaching those who need your services and…
In this fun episode, I had the pleasure of speaking with Jesse Proia, a licensed marriage and family therapist with a deep commitment to the LGBTQ+ community. We delve into the nuances of building a successful private practice and the importance of embracing tools like Simple Practice, which has been a game-changer for me since…
So what’s in a name? LOTS! Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business. Why is it essential to pick…
Welcome to the world of private practice growth! I’m here to share Reina’s inspiring journey from a determined grad student to the owner of a flourishing group practice in bustling Manhattan. Reina’s path was paved with intention and hard work. She began her career in various treatment settings, honing her skills and expanding her network….
Top Tips for an Engaging Psychology Today Profile. Do you have a Psychology Today profile? Is it really helping you get clients to pick up the phone or email you? While you can link your website to your profile, there are many therapists on this platform. Can you really get referrals from this source? The…
