Skip to content

Home
About
Courses
Store
Blog
Favorites
Contact

Contact

Let’s Connect!

Contact Kelley

I would love to hear from you!

Please enable JavaScript in your browser to submit the form.kadence-form-31_c1444d-10 .kadence-blocks-form-field.kb-submit-field { display: none; }

SAVE THIS! You’re going to want this math later!

SAVE THIS! You’re going to want this math later! 📊

Here are four ways to hit $250K (net pre-tax):

💗$250 per session x 22 sessions per week x 46 working weeks = $253K (keep your overhead under $4,416/month to stay over $200K).

✨$200 per session x 25 sessions per week x 47 working weeks = $235K (keep your overhead under $2,916/month to stay over $200K).

🦀$150 per session x 30 sessions per week x 48 working weeks = $216K (keep your overhead under $1,333/month).

🫶🏻$100 per session x 52 sessions per week x 48 working weeks = $249K (keep your overhead under $833/month to stay over $200K).

Note: For options 3 and 4, burnout is real 🔥If you still want to hit $200K, raise your fee, lower your overhead, or consider adding multiple income streams.

👉 The moral of the story? Your fee matters. The number of clients per week and weeks worked matter. It all comes down to two things:
💰 Math
🎯 Marketing

Set your financial goals, stick to your boundaries, and market to the clients you want to see. 📈

This math is pre-tax, and your tax rate depends on your personal situation—whether in private practice or a W2 job, you’ll still pay taxes, so always account for that!

Want more like this, comment “GROW” and I’ll send you my course to fill your practice! 🌱 CONTINUED IN FIRST PINNED COMMENT

Part 2 of Therapist Instagram Profile Reviews! Mak

SAVE this script 👇 for reaching out to school c

SAVE this script 👇 for reaching out to school counselors! If you are a therapist who works with kids, collaborating with school counselors can be a game-changer for supporting your clients.

“My name is Kelley Stevens. I have a therapy office close to your school, and I often have your students in my practice. I’d love to stop by, introduce myself, get a copy of any release paperwork you have, and discuss ways we surround our shared students with a circle of support.”

Bonus points: school counselors are on the front lines of working with kids. Don’t forget to express your appreciation when you visit them!

❤️ Double tap if you’ve ever had this though

❤️ Double tap if you’ve ever had this thought 💭 So often, as therapists, we get stuck in jobs for a long time that we may have grown out of. This can cause us to think that it’s too late to open our private practice. But here’s the thing, it’s never too late! Opening a private practice is not as challenging as you think. It takes fewer start-up costs than anything! Also, you can do it on the side while you are still at your current job. So don’t let yourself believe that it’s too late. The secret is just to get started. Check out the link in my bio for a free download on the start-up costs of opening a private practice! You might be surprised by what you see.

Please share ❤️ 🚩Mental health accessibil

Please share ❤️

🚩Mental health accessibility is a significant issue in our country.

➡️ It is the byproduct of the underfunding of mental health by insurance companies, government programs, and tech companies.

🙌 As solo therapists, we often try to lower our fees to compensate for the inadequacies of these organizations. Almost every therapist I know provides sliding scale spots in their private practices for low-fee clients. Unfortunately, if therapists provide too many low-fee spots or lower their fees across the board, they risk burnout.
➡️ Therapists who are not financially secure cannot provide the highest standards of care. And if we become known for an industry that does not support its therapists, we won’t attract new therapists, and we will continue to enable a system that doesn’t have enough providers for the amount of need.

❤️ So what can be done? Yes, as individual therapists, we can choose to lower fees and set boundaries around the number of these spots were able to offer.

❤️But we also need to lobby insurance companies to provide better care for their members. We need to vote for politicians, who support government funding of mental health programs, and push do you want back about tech companies bottom out of the market.

❤️Comment SIMPLE to snag two months free!!!!!❤️

As a busy mom and private practice owner, I rely on tools that simplify my life—and @simplepractice does exactly that. From managing my schedule to handling billing without the need for extra staff, this platform runs my entire office seamlessly. It’s hands-down my most valuable resource as a practice owner!

In case you needed a reminder 💗 Therapist, your

In case you needed a reminder 💗 Therapist, your work matters ❤️ Follow @theprivatepracticepro

Have you ever considered producing an online cours

Have you ever considered producing an online course? READ THIS FIRST 🫣👇🫣

It feels like everyone is jumping on the digital course trend these days, right? And yeah, I create courses too—but here’s the thing: I make them for therapist business owners, not directly for clients. That’s a HUGE difference!

❤️Some clients benefit from digital courses and will buy them, but for many others, things like a podcast, a book, or 1:1 therapy would serve them way better. Maybe a retreat, therapy intensives, groups, or a membership would actually meet their needs more than a course ever could. Many clients don’t have the bandwidth for a self paced course during a time of crisis (others do!)

✨Creating a course costs real money to film and produce. And what a lot of people don’t realize is that once you’ve made it, you actually have to PROMOTE it. It doesn’t sell itself just because it exists🙊🙊🙊. I spent about $20,000 launching my first course—yeah, you read that right. It was a big risk and investment.

Luckily, I’ve turned that into over six figures a year in sales, but I still don’t recommend it to everyone.

There’s 👏 no 👏 such 👏 thing 👏 as truly passive income. Selling a digital course takes time, energy, and a lot of knowledge in marketing/messaging to earn $.

So before you jump into creating one, really think: Is this what your clients need? Have you asked them? Have you built an audience who is begging you for a course?

Here’s the easiest way to think about it: I recommend that therapists build an audience of an absolute minimum of 5,000 on Instagram before ever launching a digital course. I didn’t launch my first product until I hit over 10,000 on Instagram, and I was receiving tons of DMs from people asking for the course. I had PROOF OF CONCEPT.

First, before you do anything else—build an audience! If you haven’t already, check out my dear friend Amanda, @thepassivepractice who teaches therapists how to grow on Instagram. That’s a great place to start.

What do you think about this: Are you still taking

What do you think about this: Are you still taking cash in your private practice?

Let’s talk about why that might actually be costing you more in the long run. I know it feels like you’re saving on fees, but the reality is, the hassle for your clients—and the unspoken message it sends—could be losing you more than you think. Clients know what’s up when you’re taking cash, and it’s not a great look. Yes, fees are annoying, but if you’re offering a professional service, a small fee raise can cover it and step up your professionalism.

Thoughts? Drop them below! ❤️ Kelley

#PrivatePracticeTips #TherapistMoneyTalks #BusinessMindset #TherapistCommunity #RaiseYourFees #ProfessionalismMatters #TherapistLife #TherapyPracticeGrowth

Okay, your turn! Drop something I might not know a

Okay, your turn! Drop something I might not know about YOU! 🙌 And if you’re ready for bonus points, take this reel format, steal a looping audio, and use this exact hook. Trust me, this is the kind of content that catches attention and gets people engaging. Let’s see how you make it your own! 🎶🔥 Tag me in your creation so I can see it!! ❤️ Kelley

#TherapistLife #ContentCreatorTips #PrivatePracticePro #SocialMediaMarketing #MarketingForTherapists #ReelHook #TherapistCommunity #MarketingTips

Save these scripts for the next time you are searc

Confession time. How many therapist sweaters do yo

Confession time. How many therapist sweaters do you own? I'm close to 40 🫣! Now tell me your number 👇👇

Double tap if you are guilty of wearing therapist sweaters every day of the week. It was 78° here yesterday, and I officially declared it the first day of sweater season. Here’s for wishful thinking 🍁

BTW my favorite sweaters in this reel is from @dylanstarboutique ❤️

🫣🫣 When I first started marketing my practic

There are countless unseen tasks that go into bein

There are countless unseen tasks that go into being a clinically excellent, ethical, and successful therapist—things no one ever sees, but that make all the difference in our clients’ lives. From late-night charting, to the emotional energy we carry, to the ongoing pursuit of learning and growth, these hidden efforts deserve recognition. Yet, we often don’t give ourselves enough credit for the incredible work we do.

Let’s take a moment to honor those small, behind-the-scenes tasks that uphold the care and integrity of our profession. You’re doing more than enough, even when it feels invisible.

Drop a comment: What’s one hidden thing you do as a therapist that deserves more recognition? Let’s celebrate the hard work we so often overlook! 💪✨

#psychiatrist #LMFT #lifecoach #therapist #smallbusiness #counselorshelp #mftofinstagram #psychologist #LPC #counselorsofinstagram #therapistlife #psychologistsofinstagram #therapy #clinicalpsychology #TherapistsConnect #cbt #therapistsofig #privatepractice #therapyworks #therapisthumor”

💗SAVE this reel if you are looking for the low-

💗SAVE this reel if you are looking for the low-cost way to start a private practice. 💗

There’s a 👏myth👏that therapists NEED 10k to start a private practice. And look, it would be NICE if we all had 10k just sitting around. But when I started, I had about 40k in student loan debt and there was no way I was going to have 10k just sitting around. So let me break down the scrappy, money-saving way I did it:

How to Start Your Private Practice for about $2K:

1️⃣ Business License & Insurance ($400/year): Get your business license and malpractice insurance. Depending on your state, budget around $400 for the year, which can be broken into monthly payments.

2️⃣ Website (VERY DIY HEAVY) ($300/year): Use Squarespace to build your site and get a custom domain for about $300/year. It may not be your forever site, but it’ll be good enough to start!

3️⃣ Marketing Materials & Printing ($300): Use Canva’s FREE version to design business cards, flyers, and social media posts. Set aside $300 OR LESS to print high-quality marketing materials.

4️⃣ Directory Listings ($300 for 3-6 months): Get listed on popular directories like Psychology Today. These cost around $30-$50/month—set aside $300 to cover a few months but make sure to get free trials first.

5️⃣ SimplePractice EHR (FREE for 2 months, then $348/year for the most basic plan): SimplePractice is my choice for scheduling, billing, and documentation. Use their 2-month free trial—comment “SIMPLE” for the link!

6️⃣ Office Space (Virtual or Shared) ($400 for 2-3 months): You can start virtually or rent office space by the hour for in-person sessions. This will VERY depending on your location, but shared office spaces often charge $20-$50 per hour. By renting hourly you can keep costs at around $400 for 2-3 months as you grow your practice. Once you have more clients, you can scale up.

7️⃣ Business Bank Account ($0-$100/year): Set up a business bank account—expect to pay $0-$100/year.

✨ Total: $1,900 - $2,000 ✨

Want help starting your new practice? Comment ROADMAP and I’ll send you my step-by-step course link!

More money saving tips in the first pinned comment!!!!

🫣Controversial opinion alert: I give gifts to m

🫣Controversial opinion alert: I give gifts to my referral sources. 👏Yep, 👏I do. 👏I typically spend under $30, and I make it a point to drop it off in person after they refer their first client. Along with it, I include a note that says (SAVE THIS):

“Thank you so much for trusting me with your recent referral. It truly means a lot, and I’m excited to work with this client. I value our professional relationship and look forward to collaborating more in the future. Let’s catch up over coffee soon!”

Side note: In my intake paperwork, I ask, “Do I have your permission to send the person who referred you a thank-you note?” This way, I can express my gratitude without overstepping anyone’s boundaries. Now, I don’t give a gift for every single referral that comes my way—but I do write a note every. single. time. People like to feel seen and appreciated, and in today’s digital world, small touches like this really stand out. It’s not about the gift itself! Sometimes, I just bake bread or cookies (because let’s be honest, I don’t bake for realz).

Do you give your referral sources gifts? 🎁 I’m curious to know if I’m the only one!

P.S. In my Marketing for Therapists course we go over ‘relational marketing’ strategies just like this one. Little ways you can turn service into referral relationships. Comment GROW to join us!

💗Kelley @theprivatepracticepro

Load More Follow on Instagram

About

Private practice is simpler than you think.
Let's build your dream practice.
I'll show you how.

Links

Home
About
Store
Courses
Blog
Favorites
FAQ

Contact

150 Sanderling Lane
Goleta, CA 93117
[email protected]
805-243-8241

© 2024 The Private Practice Pro | Kelley Stevens, LMFT

Home
About
Courses
Store
Blog
Favorites
Contact