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👇👇Supervisors and group practice owners: S

👇👇Supervisors and group practice owners:

Sometimes it’s important to bring a little bit of fun and lightness into supervision! 🌟 Sure, there are times to keep things serious, but there are also moments where making things light can go a long way to group cohesion and reducing burnout 🔥.

💕You set the energy for your supervision group!✨

I’m curious—what’s your group vibe like? Do you lean more towards serious discussions, or do you mix in a little bit of playfulness? 🎉 Drop a comment and let me know! 👇

❤️Wondering how much it ✨really✨costs to s

❤️Wondering how much it ✨really✨costs to start a part time private practice on the side of your full time job?

Instead of trying to squeeze it all into this caption, I’ve put together a free PDF that breaks down all the startup costs for you—easy. Just comment
❤️START UP❤️, and I’ll send it straight to your DMs!

And remember, you don’t have to go all-in right away. You can totally start your practice part-time alongside your 9-5. It’s a great way to reduce risk and bring in extra income as you build up to full-time. So many therapists in my Private Practice Roadmap Course start this way, and the best part? Private practices can be whatever you want them to be—you’re in control!

Comment ❤️START UP ❤️and I’ll send over the cost guide!

❤️, Kelley

SAVE THIS SCRIPT. Then comment and tell me your ni

SAVE THIS SCRIPT. Then comment and tell me your niche using this script template:

📍SCRIPT: Hello, my name is (enter your name here). I am a (enter your license here) and I’m passionate about helping (enter your ideal client here) learn how to (enter what you teach your clients to do here). The majority of my practice focuses on (the common struggles your clients face here). My approach is (describe your style or theoretical orientation here).

Want more help figuring out your niche as a private practice therapist? Comment the word NICHE and I’ll send you the link to buy my NICHE workbook!

Learning to articulate your niche in just a few sentences is an art. But learning to clearly articulate your niche is an essential part of successfully marketing your private practice.

When I started, no one was breaking down the numbe

When I started, no one was breaking down the numbers for me, and I had no clue what was possible. It’s time we change that. Let’s make income transparency the norm so the next generation of therapists can thrive, not just survive. 💪

Did those role plays help me become a better thera

Did those role plays help me become a better therapist???? I think so? But they certainly taught me what not to share with my classmates.

Why am I telling you this? Back in 2014, I was wor

Why am I telling you this? Back in 2014, I was working as a therapist for $16/hour, in an apartment with cockroaches 🪳, and honestly, I didn’t think I’d ever make more than 60k a year—let alone over 200k 💸. When I asked other therapists about their income, no one broke it down. It felt like people were scared to admit they could make money, and I was left clueless about what was possible 🤷‍♀️.

Income transparency matters—not because therapists should be all about making a ton of money—but because new therapists, who are often working for minimum wage, collecting hours, and drowning in student loans 😩, deserve to know they can have a solid career while still helping people ❤️.

In this breakdown, I’m focusing on my income from therapy clients. When I was earning $16/hour, I had all kinds of side gigs—tutoring, waiting tables 🍽️, even taking wedding photos 📸. Even in private practice, I enjoyed consulting, marketing work, and teaching MFT grad school courses. But I’m leaving those out here to give you a real look at what’s possible when you just see clients.

When my kids were born in 2020 👶, I had to get creative with both my time and income. That’s when I started expanding—investing in real estate (starting with a old 500 sq. ft. condo 🏠), building digital products, and consulting and hosting a podcast 🎙️. There are so many ways to grow in this field, but I want you to know it’s 100% possible to make a good living ✨just ✨seeing clients if that’s what you want to do 💪.

❤️Wondering how much it ✨really✨costs to s

❤️Wondering how much it ✨really✨costs to start a private practice? Hint: It is definitely NOT as much as you are imagining!

Instead of trying to squeeze it all into this caption, I’ve put together a free PDF that breaks down all the startup costs for you—nice and easy. Just comment
❤️START UP❤️, and I’ll send it straight to your DMs!

And remember, you don’t have to go all-in right away. You can totally start your practice part-time alongside your 9-5. It’s a great way to reduce risk and bring in extra income as you build up to full-time. So many therapists in my Private Practice Roadmap Course start this way, and the best part? Private practices can be whatever you want them to be—you’re in control!

Comment ❤️START UP ❤️and I’ll send over the cost guide!

❤️, Kelley

❤️❤️❤️If you like educational reels li

❤️❤️❤️If you like educational reels like this, please interact with this post by liking it, sharing it, or saving it. The Instagram algorithm loves trendy audio, but the more you engage with educational content like this, the more likely you are to see it in your feed!!

🫶🏻You know that feeling when you walk into a networking coffee with another therapist and are unsure what to say? ☕️ My secret? Be the person that makes the other therapist feel at ease.

🌟Networking isn’t just about promoting your services and building genuine connections.

✨Here’s what I like to do: I focus on them instead of talking about myself. I ask a few simple questions that help us both relax and connect. My go-to’s are:

1️⃣ What kinds of clients light you up?
2️⃣ What’s been the biggest challenge in growing your practice?
3️⃣ What do you do outside of therapy that keeps you inspired?

✨These questions flow the conversation and build the kind of professional friendship that leads to actual referrals.

Want more tips like this? Join me in my ✨Marketing for Therapists✨ program, where I dive deep into strategies that work. Drop a “GROW” in the comments, and I’ll send you all the details!

Tell me I’m not the only one who’s noticed how

Tell me I’m not the only one who’s noticed how mental health tech companies are pouring money into national ad campaigns while underpaying the very therapists they rely on. And don’t even get me started on how insurance companies are taking huge profits while making it harder for therapists to get paid fairly—yet somehow, therapists are the ones getting raked over the coals for our fees…

You can have a CONSISTENTLY FULL therapy practice.

You can have a CONSISTENTLY FULL therapy practice.👇

Most times when a therapist tells me they need clients, the first thing I do as about how much time they spend marketing.

And I notice the same things.

They don’t have a clear / simple plan for promoting their private practice.

They are relying on Psychology Today for all their referrals.

They are meeting with referral sources once and never following up.

They aren’t clear on their niche.

Or their marketing materials talk more about themselves than their ideal clients.

But it’s okay. There are 3 simple ways to fix this.

👉First comment “JUMPSTART” to get my FREE Guide To Booking Your Calendar Solid.

1. The Niche

You need to tell or show why you are uniquely equipped to help in their points of struggle, and this involves showing up CONSISTENTLY online or with referral sources

2. Be Consistent

Building a professional reputation takes repeated efforts.

For example, let’s say you are trying to get referrals from a local private school. Do you think they’re likely to refer to somebody who visited the school once or somebody who offers to do a free presentation for the counseling staff four times a year?

👉Comment “JUMPSTART” to get my free marketing guide!

✨Save this for later

Are you tired of paying your CPA thousands per yea

Are you tired of paying your CPA thousands per year? 🤯

For just $169 per month, HEARD offers therapists everything they need to manage their finances—all in one place. You’ll get the convenience of a bookkeepering team, a dedicated tax preparer, and easy to use accounting software, to help along the way.

✅ A bookkeeping team
✅ Easy-to-use accounting software
✅ A dedicated tax preparer

Switch to HEARD, save money, and simplify your practice—without losing the support you need. Why spend more when you can get all this for less?

Ready to make the switch? Drop a comment HEARD below or click the link in my bio to sign up!

Let’s try something special. If you have a pract

Let’s try something special. If you have a practice, drop a word of encouragement for other therapists in the comments. I’ll screenshot and share in my stories! Why?

Because new therapists often hear the message that private practice is impossible or unattainable.

In graduate school, multiple professors told me that private practice wasn’t feasible. Only years later did I realize that those professors had never even opened a practice themselves!

I wish I could go back and tell myself early on to seek out mentors. Seek out other therapists who had successfully walked the path I wanted to walk!

If you want to open a practice and need a step-by-step guide to take you through the process, comment on the word ROADMAP, and I’ll DM you the link to my course! Let’s launch your practice this year!

SAVE this template 👇👇👇👇👇👇 Dear

SAVE this template 👇👇👇👇👇👇

Dear [Fill in Company Name],

Thank you for reaching out and considering me for your panel of mental health providers in [Location]. I appreciate the opportunity and am excited about the potential to collaborate in serving your employee base.

I wanted to discuss the compensation rate before moving forward. My current fee is $200 per session, which reflects the level of care and experience I provide. I would love to continue the conversation to see if we can find a mutually beneficial arrangement that aligns with this rate.

Please let me know if there is flexibility in the compensation structure, and I’m happy to discuss further.

Looking forward to your response!

Best regards,
[Your Name], [Your Credentials]

Tell me what boundaries are important to your long

Tell me what boundaries are important to your longevity in private practice. Here are mine:

1. My phone is explicitly listed as not an emergency contact option in my paperwork.
2. I no longer work on Fridays.
3. I maintain boundaries on my fee and slides.
4. I have a completely separate cellphone for work.

SAVE THIS! You are going to want this math later!

SAVE THIS! You are going to want this math later!

What is the moral of this story? Your FEE matters. The number of weeks you work MATTERS. The number of clients you see per week matters.

Your earning potential comes down to TWO things:

Math and Marketing

Set your financial goals and stick to your boundaries. And then learn to market yourself to the clientele you want to see!

❤️❤️❤️ This math is calculated without taxes. Remember, your tax rate depends on your individual financial situation.

Comment the word GROW and I will show you how!

****Before you come at me in the comments. I want you to remember a few things. I keep FOUR spots in my practice at $20 or below per session. Every therapist creates accessibility in ways that work for them. I choose to have your low fee spots, donate to mental health non profits, and vote for politicians who favor mental health funding. Additionally I live in Southern California where BOTH my expenses and my rate are high. The point of this reel is that you always need to do the math before setting income limits on yourself. In less affluent areas you may need to charge less but you may also pay less in overhead (my office rent was $2200 per month before I went virtual).

SAVE this tip! Trust me, it’s such an easy way t

SAVE this tip! Trust me, it’s such an easy way to market your practice! I want to hear from you—what’s one marketing strategy that’s helped you grow your practice? Share your ideas in the comments! 💬👇 Let’s learn and grow together.

🤌Ten years ago, I started doing one thing that completely transformed my private practice: I kept track of every therapist I met and ensured I had their email. 📧

Guest speaker in grad school? ✅ I saved their email.

Therapists I met at networking events? ✅ You bet I grabbed their contact info.

Even casual encounters at workshops? ✅ I followed up.

🫶🏻At first, my list was small—just a couple hundred names when I graduated from Pepperdine. But slowly and steadily, it grew. And today? I have over 13,000 therapists in my network. 🙌

🌟So, why did this simple habit make such a difference? Because when I launched my first private practice, I had a built-in community to reach out to.

💌I sent out email newsletters to let my colleagues know I was open for referrals, offered ways to collaborate, and supported each other as we all grew in the field.

That community fueled my practice, and the best part? It saved me from having to hustle for clients with tons of complicated marketing strategies. It’s proof that marketing doesn’t need to be overwhelming, time-consuming, or expensive. 🧠💡

Often tiny, thoughtful strategies like this one have the most significant impact. And these are precisely the types of tips I share in my 🌈Marketing for Therapists🌈course. Want in? Comment GROW below, and I’ll send you the link! 🌱✨

#PrivatePracticePro #TherapistLife #MarketingForTherapists #GrowTogether

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Private practice is simpler than you think.
Let's build your dream practice.
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© 2024 The Private Practice Pro | Kelley Stevens, LMFT

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