The tools you need to build a private practice.

I help therapists achieve freedom through cash pay private practice.

Kelley Stevens, LMFT – The Private Practice Pro

I am an LMFT

I founded a six-figure private practice and moved that practice to three cities.

I am a Marketing Professional

I spent five years as the marketing director of a large group practice. I know what it takes to fill and scale a group practice.

I am an Educator

I’ve taught graduate-level courses in two therapy master’s programs for the last six years.

Featured In:

Launch Your Practice

Three simple stages include everything you need to know to start your own cash-pay private practice from the ground up.

Step 1

Invest in yourself, enroll in my online course. Begin your journey to cash-pay private practice with confidence.

Step 2

Watch every module, utilizing the prepared materials to plan and execute for your specific values and circumstances.

Step 3

Celebrate your successful
cash-pay private practice in our private Facebook community of mental health professionals.

What Therapists Are Saying

JuliAnn Crommelin

JuliAnn Crommelin

Kelley’s course was a game-changer for me! I always knew I wanted to open my practice but felt confused about how to make it happen. Kelley’s Roadmap course walked me through each step and took the fear out! Everything became…

George Goldston

George Goldston

I took Kelly’s course and purchased the scripts book she put out.  I found both to be super helpful.  The course gave me the encouragement and confidence to reach out to other providers in my community, which have yielded many…

Roadmap
The Private Practice Pro Roadmap

This 11-module, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

This 11-module, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

This 11-module, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

The Private Practice Pro Roadmap
Marketing for Therapists
The Private Practice Pro Roadmap

Confidently promote and fill your solo, cash-pay therapy practice. Through 11 video modules, we delve into essential topics like social media marketing, optimizing websites, enhancing therapy profiles, and nurturing lasting referral relationships.

Confidently promote and fill your solo, cash-pay therapy practice. Through 11 video modules, we delve into essential topics like social media marketing, optimizing websites, enhancing therapy profiles, and nurturing lasting referral relationships.

This 11-module, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

The Private Practice Pro Marketing for Therapists
Paperwork Packet
The Essential Paperwork Packet
The Essential Paperwork Packet

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

Say It Like a Pro
Say it Like A Pro

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Say it Like A Pro
Insurance Bundle
Insurance to Cash Pay Made Simple
Insurance to Cash Pay Made Simple

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Niche Workbook
Niche Workbook

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

Niche Workbook
GFE
Navigating the Good Faith Estimate
Navigating the Good Faith Estimate

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

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Latest Articles

Late Cancellations, No Shows, and Late Arrivals in Private Practice
Dos & Don’ts | Policies + Ethics | Practice Policies

Late Cancellations, No Shows, and Late Arrivals in Private Practice

How should you handle late cancellations, no shows, and late arrivals in your private practice therapy business?   Having policies and procedures in place for how to handle late cancellations, no shows, and late arrivals is an essential part of running a sustainable private practice. This article features applicable templates to get you started. As a…

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