The tools you need to build a private practice.

Helping therapists achieve freedom through cash pay private practice.

Kelley Stevens, LMFT – The Private Practice Pro

  • I am an LMFT
    I founded a six-figure private practice and moved that practice to three cities.
  • I am a Marketing Professional
    I spent five years as the marketing director of a large group practice. I know what it takes to fill and scale a group practice.
  • I am an Educator
    I’ve taught graduate-level courses in two therapy master’s programs for the last six years.

Featured In:

Find Your Course

Regardless of where you are at, we offer learning opportunities to help you to achieve the career of your dreams.

The Private Practice Roadmap

The Private Practice Roadmap

This course is designed to walk you through the specific steps of starting your solo, cash-pay therapy practice.

Marketing For Therapists

Marketing for Therapists

This course is designed to help you confidently promote and fill your solo, cash-pay therapy practice.

Bundle & Save!

Get access to both The Roadmap & Marketing for Therapists for $748 (Save $100). This bundle is perfect to get you going and keep you marching forward to your goals.

What Therapists Are Saying

JuliAnn Crommelin

JuliAnn Crommelin

Kelley’s course was a game-changer for me! I always knew I wanted to open my practice but felt confused about how to make it happen. Kelley’s Roadmap course walked me through each step and took the fear out! Everything became…

George Goldston

George Goldston

I took Kelly’s course and purchased the scripts book she put out.  I found both to be super helpful.  The course gave me the encouragement and confidence to reach out to other providers in my community, which have yielded many…

Roadmap
The Private Practice Pro Roadmap

This comprehensive, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

This comprehensive, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

This comprehensive, video-based course provides therapists with a simple, step-by-step plan for launching a new private practice from the ground up. Let’s launch your dream practice!

The Private Practice Roadmap
Marketing for Therapists
Marketing For Therapists
The Private Practice Pro Roadmap

Confidently promote and fill your solo, cash-pay therapy practice. Through 11 video modules, we delve into essential topics like social media marketing, optimizing websites, enhancing therapy profiles, and nurturing lasting referral relationships.

Confidently promote and fill your solo, cash-pay therapy practice. Through 11 video modules, we delve into essential topics like social media marketing, optimizing websites, enhancing therapy profiles, and nurturing lasting referral relationships.

Confidently promote and fill your solo, cash-pay therapy practice. Through 11 video modules, we delve into essential topics like social media marketing, optimizing websites, enhancing therapy profiles, and nurturing lasting referral relationships. .

Paperwork Packet
The Essential Paperwork Packet

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

The twelve documents therapists need to start a private practice. These fully customizable word documents can be uploaded to any electronic health record and changed to meet the evolving needs of your growing business.

The Essential Paperwork Packet
Say It Like a Pro
Say it Like A Pro
Say it Like A Pro

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Say it Like a Pro features twenty seven essential scripts for private practice success. Take the guesswork out of tricky private practice conversations so you can focus on your clinical work.

Insurance Bundle
Insurance to Cash Pay Made Simple

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Navigating the transition from an insurance-based private practice to a cash pay (private pay) practice doesn’t have to be confusing. This 22-page PDF guide details the nine steps that private practice therapists should take to make the switch from an insurance-based practice to a private pay practice and includes sample letters and scripts.

Insurance to Cash Pay Made Simple
Niche Workbook
Niche Workbook
Niche Workbook

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

The Niche Workbook helps therapists find and define their private practice niche. The question prompts, templates, and worksheets guide therapists through defining their unique specialty.

GFE
Navigating the Good Faith Estimate

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

This step-by-step guide helps private practice therapists determine which clients should receive a GFE, how to display your No Surprise Act notice, and the best practices for GFE compliance. This bundle has all the information you need to implement the GFE in your therapy practice.

Navigating the Good Faith Estimate
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Latest Articles

Avoid These 5 Common Financial Mistakes Made by Private Practice Therapists
Business Savvy | Dos & Don’ts | Finances | Income | Taxes

Avoid These 5 Common Financial Mistakes Made by Private Practice Therapists

Discover the top financial blunders therapists often make in their private practices. Learn how to differentiate business and personal expenses, prioritize long-term savings, manage financial risk, create a succession plan, and take ownership of your financial journey. Avoid these pitfalls and ensure a prosperous future for both your practice and your clients.

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