The Art of Branding: How to Effectively Name and Position Your Private Practice

So what’s in a name? LOTS!   Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business.   Why is it essential to pick…

How to Set Your Fees as a Private Practice Therapist

How to Set Your Fees as a Private Practice Therapist

As a private practice therapist, setting your fee can feel overwhelming. When I started my first therapy practice in 2016, I was terrified of picking the “wrong” one. Many of us struggle with setting session fees and confidently addressing our fees with clients. However, after helping over 2,700 therapists launch and fill their private practices,…