Do you have a solid marketing plan to promote your private practice?
This course equips you to fill your caseload with marketing strategies that match your strengths. From relational marketing to networking, SEO, Google Business Profiles, Instagram, and Facebook, I guide you in crafting a marketing plan aligned with your unique needs.
Topics We Cover:
Module 1:
Strategic Success
Unleash Your Practice Potential
Start your private practice journey on the right foot with proven marketing strategies, a comprehensive six-month plan, expert guidance, and a step-by-step approach to filling your practice.
Module 2:
Branding and Niches
Craft Your Practice Identity
Create a compelling brand and articulate a niche for your practice. This module teaches you how to craft a brand message that attracts your ideal clients using a storytelling approach.
Module 3:
Referral Relationships
Relational Marketing Skills
Effectively market your practice to doctors, school counselors, community partners, and other therapists. I break down exactly what to say and do in order to build referral relationships.
Module 4:
Website Excellence
Create Your Online Presence
Optimize your website to convert inquiries into clients with my comprehensive website planner and gain valuable insights through examples of successful therapist websites.
Module 5:
Canva Essentials
Elevate Your Brand
Learn how to use Canva to enhance your branding with step-by-step instructions and get started right away with 40 Instagram and Facebook templates and an essential lead magnet template.
Module 6:
SEO Basics
Boost Online Visibility
Attract more clients with improved web visibility via three vital SEO techniques. Learn directly from guest expert Jennifer Pyle, who works with me on my own website SEO.
Module 7:
Engaging Newsletters
Connect With Your Audience
Discover practical tools for building your audience with an engaging email newsletter and lead magnet. This module includes three free templates for effective lead magnets.
Module 8:
Google Business Profiles
Local Search Power
Leverage the power of local online searches with my five strategies for improving your Google Business listing. This is a key strategy for gaining local therapy clients.
Module 9:
Instagram Success
Marketing for Therapists
Kickstart your Instagram growth with strategies that target and engage your ideal clients through reels, stories, and static posts. This module teaches you how to start building an audience.
Module 10:
Facebook (Meta) for Therapists
Social Media Expertise
Get up-to-date on the latest techniques and strategies that will maximize your marketing efforts on Facebook. Hint: we talk a lot about leveraging therapist Facebook Groups.
Module 11:
Directory Optimization
Maximizing Your Profiles
Implement practical steps to enhance and optimize your therapist directory profiles for referral potential, explore recommended directories, and gain insights directly from a mental health directory CEO.
What Therapists Are Saying
Everything You Need Grow Your Private Practice
Payment Options
One Payment
$699.00
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Payment plan
$350.00
per month for 2 months
Bundle & Save!
Get access to both The Roadmap & Marketing for Therapists for $849 (Save $100). This bundle is perfect to get you going and keep you marching forward to your goals.
Meet Kelley Stevens
Creator of Marketing for Therapists
I teach therapists how to build a successful, cash-pay private practice. Opening a six-figure private practice shouldn’t be complicated. That’s why I equip my clients with simple strategies and step-by-step guides.
I am an LMFT in Santa Barbara, CA with over a decade of experience in mental health and business development. I began my career as the marketing director of a large outpatient program in Los Angeles. After helping that business grow, I opened my own six figure private practice.
Life has a way of throwing us curve balls… so after five years in private practice, I moved and opened two more successful practices in new cities! I’m also an adjunct professor at Pepperdine University and Antioch University.
Now, I call Santa Barbara home. In my off time, I love playing with my toddler and spending time with my husband.
Education: Carleton College and Pepperdine University
Teaching Experience: Adjunct Professor at Pepperdine University + Antioch University
Licensing: LMFT in California