Marketing for Therapists

An online course with the information, tips, and techniques you need to grow your cash-pay private practice.

Do you have a solid marketing plan to promote your private practice?

This course equips you to fill your caseload with marketing strategies that match your strengths. From relational marketing to networking, SEO, Google Business Profiles, Instagram, and Facebook, I guide you in crafting a marketing plan aligned with your unique needs.

Topics We Cover:

Module 1:

Strategic Success

Unleash Your Practice Potential

Start your private practice journey on the right foot with proven marketing strategies, a comprehensive six-month plan, expert guidance, and a step-by-step approach to filling your practice.

Module 2:

 Branding and Niches

Craft Your Practice Identity

Create a compelling brand and articulate a niche for your practice. This module teaches you how to craft a brand message that attracts your ideal clients using a storytelling approach. 

Module 3:

Referral Relationships

Relational Marketing Skills

Effectively market your practice to doctors, school counselors, community partners, and other therapists. I break down exactly what to say and do in order to build referral relationships.

Module 4:

Website Excellence

Create Your Online Presence

Optimize your website to convert inquiries into clients with my comprehensive website planner and gain valuable insights through examples of successful therapist websites.

Module 5:

Canva Essentials

Elevate Your Brand

Learn how to use Canva to enhance your branding with step-by-step instructions and get started right away with 40 Instagram and Facebook templates and an essential lead magnet template. 

Module 6:

SEO Basics

Boost Online Visibility

Attract more clients with improved web visibility via three vital SEO techniques. Learn directly from guest expert Jennifer Pyle, who works with me on my own website SEO. 

Module 7:

Engaging Newsletters

Connect With Your Audience

Discover practical tools for building your audience with an engaging email newsletter and lead magnet. This module includes three free templates for effective lead magnets.

Module 8:

Google Business Profiles

Local Search Power

Leverage the power of local online searches with my five strategies for improving your Google Business listing. This is a key strategy for gaining local therapy clients.

Module 9:

Instagram Success

Marketing for Therapists

Kickstart your Instagram growth with strategies that target and engage your ideal clients through reels, stories, and static posts. This module teaches you how to start building an audience. 

Module 10:

Facebook (Meta) for Therapists

Social Media Expertise

Get up-to-date on the latest techniques and strategies that will maximize your marketing efforts on Facebook. Hint: we talk a lot about leveraging therapist Facebook Groups. 

Module 11:

 Directory Optimization

Maximizing Your Profiles

Implement practical steps to enhance and optimize your therapist directory profiles for referral potential, explore recommended directories, and gain insights directly from a mental health directory CEO.

What Therapists Are Saying

Everything You Need Grow Your Private Practice

Payment Options

One Payment


  • 11 Modules
  • Digital Workbook
  • Access for the lifetime of the course 
Payment plan


per month for 2 months
  • 11 Modules
  • Digital Workbook
  • Access for the lifetime of the course

Bundle & Save!

Get access to both The Roadmap & Marketing for Therapists for $849 (Save $100). This bundle is perfect to get you going and keep you marching forward to your goals.

Meet Kelley Stevens

Creator of Marketing for Therapists

The Private Practice Pro | Kelley Stevens, LMFT

I teach therapists how to build a successful, cash-pay private practice. Opening a six-figure private practice shouldn’t be complicated. That’s why I equip my clients with simple strategies and step-by-step guides.

I am an LMFT in Santa Barbara, CA with over a decade of experience in mental health and business development. I began my career as the marketing director of a large outpatient program in Los Angeles. After helping that business grow, I opened my own six figure private practice.

Life has a way of throwing us curve balls… so after five years in private practice, I moved and opened two more successful practices in new cities! I’m also an adjunct professor at Pepperdine University and Antioch University.

Now, I call Santa Barbara home. In my off time, I love playing with my toddler and spending time with my husband.

Education: Carleton College and Pepperdine University

Teaching Experience: Adjunct Professor at Pepperdine University + Antioch University

Licensing: LMFT in California


Absolutely! This course is designed to be flexible. Some therapists breeze through it over a weekend, while others take a few months to absorb the content. It’s entirely up to you. Moreover, we’ve included a 6-month marketing planner to guide you through a seamless plan for six months and a blank planner if you prefer to take things at a different pace.

While we provide an overview of Squarespace, the course also includes a bonus module from a Squarespace expert. However, please note that we do not offer a comprehensive lesson plan for mastering Squarespace website creation.

Absolutely! This course is valuable for anyone planning to have a private practice in the future. As the years pass, you can revisit the course and access all future updates for free.

Marketing Workbook, Canva basics guide, Instagram basics guide, facebook basics guide.

Definitely! While I share plenty of free advice and content on Instagram, this course takes a more detailed and structured approach, specifically tailored for therapists serious about marketing their private practice. My Instagram content complements the course material, providing you with a comprehensive learning experience.

Discover the exciting modules and main topics covered in this course on this page. Get a detailed breakdown of what you’ll learn in each module.

We want you to feel confident in your purchase! If you find that the course isn’t the right fit for you, simply email [email protected] within two days of purchasing for a FULL REFUND. If you have any concerns or feel unsatisfied at any time, don’t hesitate to reach out to us at the same email address. We’re here to assist you.

This course is entirely video-based and does not include coaching or live sessions with Kelley.

For any course-related inquiries, our private Facebook group is your go-to place! Feel free to post your questions there, and we’ll respond within 2-3 business days to provide the support you need.