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Private Practice

WITH

Roadmap

AN ONLINE COURSE WITH THE TOOLS, INFORMATION & RESOURCES YOU NEED TO BUILD A CASH-PAY PRIVATE PRACTICE

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DOES THIS SOUND LIKE YOU?

Ready to start your own private practice, but don’t know where to start?

This step-by-step course includes everything you need to know to start your own cash-pay private practice from the ground up.

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STEP 1

Join the Private Practice Roadmap

When you're ready to turn your vision of a cash-pay private practice into a reality, enroll and get instant access to the roadmap that guides you through every step, so you never feel lost or overwhelmed. With clear direction and support, you’ll be setting the foundation for your business in no time.

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STEP 2

Follow a Clear, Structured Plan

With 11 comprehensive modules, you’ll learn how to set up your legal structure, organize finances, complete paperwork, and more. Each step is designed to make the process feel simple and manageable.

STEP 3

Build with Confidence

By the end of the course, you’ll have everything you need to confidently open your cash-pay practice. With all the essentials in place, you can focus on growing your business the way you’ve always envisioned.

INTRODUCING

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Private Practice Roadmap

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Everything You Need to Start a Successful Private Practice

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WHAT YOU’LL FIND INSIDE

Topics We Cover

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MODULE 1

The Roadmap

A step-by-step plan for launching your private practice. This module is the foundation of your course, so be sure to watch it first.

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MODULE 2

The Foundation

All the basics you’ll need to get started, from transitioning out of your current job, to choosing what services you’ll offer, to selecting the right HIPAA-compliant tools for you.

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MODULE 3

The Nitty Gritty

Reviewing the vital details you’ll need, like NPI numbers, Tax IDs/EINs, business licenses, and business banking. Don’t skip this one!

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MODULE 4

The Structures

We’ll dig into tax considerations and how to select a business structure. Featuring a guest video from the CEO of Heard, my favorite accounting company.

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MODULE 5

The Financials

I’ll hold your hand through determining startup costs and your monthly expenses, saving for taxes, deciding on your fee structure, and articulating your out-of-network/cash pay status.

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MODULE 6

The Paperwork


There’s no shortage of paperwork in private practice, but don’t worry: we’ll cover everything you’ll need to get started on the right foot. 

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MODULE 7

The Back End

Learn why you need an Electronic Health Record (EHR), the EHR I recommend, and how to get started using it.

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MODULE 8

The First Call

You got your first consultation call! Learn how to convert this caller into a new client and how to navigate the business end of your first private session. 

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BONUS MODULE

A Little Extra

As a course member, you have access to my entire video archive. Browse whenever you need a little extra support!

UNLOCK IT ALL!

What Therapists Are Saying

“I always dreamed of having my own private practice, but unfortunately, I’m not also a business person. Thankfully, I found the Private Practice Roadmap Course, and it’s been a game changer….It’s given me the confidence in myself where now I know I can do it.”

“THE PEACE OF MIND I NEEDED TO OPEN MY OWN PRIVATE PRACTICE”

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“WITHIN A MONTH I OPENED MY OWN PRIVATE PRACTICE!”

“Now I have work-life balance, and I love what I do everyday. And it wouldn’t have happened without the Roadmap and Kelley’s programs. They helped me so much! I know they’ll help you too.”

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THAT SPEAK FOR THEMSELVES

100+

Happy Students

15+

Years Of Experience

300+

Hours Of Content

55+

5 Star Reviews

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Choose Your Plan

ONE TIME PAYMENT

$649

✓ 11 Modules

✓ Digital Workbook

✓ Access for the lifetime of the course 

PURCHASE

TWO PAYMENTS

$400

/month x2

✓ 11 Modules

✓ Digital Workbook

✓ Access for the lifetime of the course 

PURCHASE
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WANT MORE?

Join The Private Practice Club 

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The Private Practice Club

Get the most out of your private practice with the The Private Practice Club.

A monthly membership designed to help you grow your private practice with clarity, confidence, and support. Inside, you’ll get instant access to Kelley Stevens’ two best-selling courses—The Roadmap Course and Marketing for Therapists—plus live monthly coaching calls, bonus trainings, and a private community of like-minded therapists.

This is your one-stop hub for strategy, mentorship, and sustainable momentum.

JOIN THE WAITLIST
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MEET YOUR COACH

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I teach therapists how to build a successful, cash-pay private practice. Opening a six-figure private practice shouldn’t be complicated. That’s why I equip my clients with simple strategies and step-by-step guides.

I am an LMFT in Santa Barbara, CA with over a decade of experience in mental health and business development. I began my career as the marketing director of a large outpatient program in Los Angeles. After helping that business grow, I opened my own six figure private practice.

Life has a way of throwing us curve balls… so after five years in private practice, I moved and opened two more successful practices in new cities! I’m also an adjunct professor at Pepperdine University and Antioch University.

Now, I call Santa Barbara home. In my off time, I love playing with my toddler and spending time with my husband.

GET TO KNOW ME
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The Prelicensed in Practice Course

Your Step-by-Step Guide to Building Private Practice Foundations—Before You’re Fully Licensed

Inside Pre-Licensed in Practice, you’ll get the tools, clarity, and confidence to start preparing for private practice now—without waiting until you’re fully licensed. From defining your niche to understanding the legal and ethical guidelines, Kelley walks you through exactly what you can (and should) be doing as a pre-licensed therapist.

ANSWERS TO YOUR BURNING QUESTIONS

FAQS

  • Yes. You can take this course on your own time.

  • This course does not include a Simple Practice subscription. However, you can click here for a special discount. 

  • We include a free bonus module filmed by Simple Practice that introduces their software and explains what features they offer for billing, documentation, and scheduling. This video is an overview of how to use their services in private practice but doesn’t teach you how to use the actual software. However, we provide you with a link to their free tutorials where you can learn to use Simple Practice if you decide to use them.

  • This course focuses exclusively on the business aspects of opening your private practice and does not include any marketing modules. The Private Practice Roadmap is meticulously designed to help you establish the solid business foundation for your practice. If you’re specifically seeking guidance on how to attract and fill your new private practice with clients, I invite you to explore my dedicated course, ‘Marketing for Therapists.’ It’s tailored to address your marketing needs. Discover more about it through the following link.

  • Although some private practice consultants will offer advice on this topic, this course recommends speaking with a small business attorney as well as your personal accountant. I’ll provide you with specially designed and detailed questions to ask them on this topic. This decision is based on the laws of the state and country you practice in and your very specific financial situation. Different business structures provide different liability considerations, tax considerations, and legal considerations. Any private practice coach who provides direct advice on this topic runs the risk of providing information that is outside of their scope, so I’d recommend speaking to a CPA or small business attorney.

  • Although some private practice consultants will offer advice on this topic, this course recommends speaking with a small business attorney as well as your personal accountant. I’ll provide you with specially designed and detailed questions to ask them on this topic. This decision is based on the laws of the state and country you practice in and your very specific financial situation. Different business structures provide different liability considerations, tax considerations, and legal considerations. Any private practice coach who provides direct advice on this topic runs the risk of providing information that is outside of their scope, so I’d recommend speaking to a CPA or small business attorney.

  • YES! If you are planning to have a private practice anytime in the future, this course will benefit you.

  • Yes! Although I offer a lot of free advice and content on Instagram, this course is much more detailed, structured, and geared toward a therapist looking to get serious about opening a private practice soon. My Instagram content is designed to be supplemental to the content covered in this course.

  • The Roadmap Course comes with a PDF course workbook. Additionally, you’ll receive a copy of the PDF Niche Workbook in the niche module.

  • No, the Roadmap Course does not include my scripts e-book, Say It Like a Pro, but it does include special coupon codes for all my other products in the course workbook.

  • No, the Roadmap Course does not include paperwork, but includes a 50% OFF coupon code for the paperwork packet. This code is located in your course workbook.

  • This course includes a bonus module taught by Simple Practice. Simple Practice is an electronic health record and contains a template library with dozens of pre-made templates that were created to streamline your documentation process. The templates are organized into three categories: Progress Notes, Intake Forms, and Assessments. Additionally, you can find free copies of these forms on the websites of most state licensing boards and/or professional organizations. 

  • No, this course teaches you how to build a cash-pay private practice. 

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STILL HAVE QUESTIONS?

We're here to help—just ask!

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