Private Practice Tips
A blog for therapists looking to build a successful, cash-pay private practice.
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How to Design an Authentic Therapy Office Your Clients Feel Safe In
Creating an Authentic Therapy Space That Clients Love and Feel Safe In When I first started thinking about my therapy office, I knew it had to be more than just a workspace. It’s not only where I spend so much of my time, but it’s also an extension of who I am as a therapist…
How to Navigate Holiday Cancellations in Private Practice
During my early years in private practice, holiday cancellations were a big challenge. I’d often sacrifice family time to keep sessions available for clients, only to end up with last-minute cancellations and mixed feelings about charging my fee. This pattern left me feeling both resentful and guilty—something had to change! Here’s my holiday approach now:…
Grow Your Practice with Free Resources on World Mental Health Day
World Mental Health Day, celebrated on October 10th, is such a meaningful opportunity for me as a therapist to connect with potential clients, raise awareness about mental health, and also give my practice a little nudge. I’ve found that by offering free resources or hosting workshops around this day, I can really show people what…
Master Client Communication: How to Respond to Insurance Requests in Private Practice
Running a cash-pay therapy practice? You may often get questions about why your practice is only cash pay and how clients can access their healthcare insurance to pay for a portion or all of their therapy. I often receive these questions as a private practice coach and practice owner. In this blog post, I’ll walk…
10 Proven Strategies to Market Your Therapy Practice Effectively
Many therapists enter their profession with a strong desire to help others but find themselves unprepared for the business side of running a practice. Marketing can feel daunting, but it’s essential for maintaining a steady flow of clients. It’s about much more than just filling your calendar—it’s about reaching those who need your services and…
Insights from the Frontlines of Private Practice with Jesse Proia
In this fun episode, I had the pleasure of speaking with Jesse Proia, a licensed marriage and family therapist with a deep commitment to the LGBTQ+ community. We delve into the nuances of building a successful private practice and the importance of embracing tools like Simple Practice, which has been a game-changer for me since…
The Art of Branding: How to Effectively Name and Position Your Private Practice
So what’s in a name? LOTS! Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business. Why is it essential to pick…
The Therapist Hustle: From Grad School to Group Practice
Welcome to the world of private practice growth! I’m here to share Reina’s inspiring journey from a determined grad student to the owner of a flourishing group practice in bustling Manhattan. Reina’s path was paved with intention and hard work. She began her career in various treatment settings, honing her skills and expanding her network….
How to attract clients and fill your Private Practice with Psychology Today.
Top Tips for an Engaging Psychology Today Profile. Do you have a Psychology Today profile? Is it really helping you get clients to pick up the phone or email you? While you can link your website to your profile, there are many therapists on this platform. Can you really get referrals from this source? The…
How to Set Sliding Scale Fees: A Comprehensive Guide for Therapists
Therapists striving for a good living can benefit from a balanced approach to accessibility and financial well-being in private practice. Let’s delve into my personal approach to achieving this balance. In my private practice, I reserve four sliding-scale spots at all times. I keep these spots for therapy clients who earn at or below minimum…
How to Set Your Fees as a Private Practice Therapist
As a private practice therapist, setting your fee can feel overwhelming. When I started my first therapy practice in 2016, I was terrified of picking the “wrong” one. Many of us struggle with setting session fees and confidently addressing our fees with clients. However, after helping over 2,700 therapists launch and fill their private practices,…
Navigating Recessions: How to Maintain Client Loyalty in Cash Pay Therapy
How can you retain clients as part of your cash pay practice? As a private practice coach and owner of an out-of-network therapy practice, I’ve learned clients have many options when choosing a therapist. A client who decides to go out-of-network to see their therapist is choosing to make a financial investment in their mental…
