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I would love to hear from you!

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What’s your marketing strength? Drop it in the c

What’s your marketing strength?
Drop it in the comments—I’d love to hear!

Inside my Marketing for Therapists course, I’m not about pushing you outside your zone of genius. We all have parts of marketing we naturally excel at—and others we might want to outsource or skip altogether.

That’s why I teach every marketing strategy, walk you through the resources available to you, and then help you create a customized six-month plan based on what works for you. No burnout, no pressure—just a path to a full, sustainable practice.

Ready to grow your practice in a way that actually feels good?
Comment GROW and I’ll send you the link.

Save this post for when you’re mapping out your

Save this post for when you’re mapping out your financial goals for private practice—because yes, it’s absolutely possible to make $150k/year without burning out or working 40+ hours a week.

You don’t need a side hustle.
You don’t need to go viral.
You just need a clear niche, a thoughtful marketing strategy, and a fee that actually supports your life.

Let’s walk through what that can look like—based on 18 clients/week, 48 weeks/year (because rest matters):

✨ $160/session
$2,880/week → $138,240/year
Overhead (~10%): ~$13,800
Take-home (pre-tax): $124,440

✨ $175/session
$3,150/week → $151,200/year
Overhead (~12%): ~$18,100
Take-home: $133,100

✨ $195/session
$3,510/week → $168,480/year
Overhead (~13%): ~$21,900
Take-home: $146,580

✨ $215/session
$3,870/week → $185,760/year
Overhead (~15%): ~$27,900
Take-home: $157,860

✨ $240/session
$4,320/week → $207,360/year
Overhead (~18%): ~$37,300
Take-home: $170,060

And just so we’re clear—these numbers are before taxes. Because whether you’re in private practice or working for someone else, taxes are part of the deal. But in private practice, you get to decide your schedule, your rates, and the kind of life you’re building.

If you already have a practice and you’re ready to fill it with private-pay clients (without selling your soul), comment the word GROW and I’ll DM you the link to my Marketing for Therapists course.

If you’re still in the planning phase and want a step-by-step guide to starting your practice, comment the word ROADMAP and I’ll send you my full launch course.

You don’t have to hustle your way to success.
Let’s build something sustainable, aligned, and profitable—together.

#MarketingForTherapists #PrivatePracticePro #TherapistMath #TherapistLife #SixFigureTherapist #PrivatePracticeTips #TherapistMoneyTalk

Save this post for when you’re mapping out your

Save this post for when you’re mapping out your financial goals for private practice—because yes, it’s absolutely possible to make $150k/year without burning out or working 40+ hours a week.

You don’t need a side hustle.
You don’t need to go viral.
You just need a clear niche, a thoughtful marketing strategy, and a fee that actually supports your life.

Let’s walk through what that can look like—based on 18 clients/week, 48 weeks/year (because rest matters):

✨ $160/session
$2,880/week → $138,240/year
Overhead (~10%): ~$13,800
Take-home (pre-tax): $124,440

✨ $175/session
$3,150/week → $151,200/year
Overhead (~12%): ~$18,100
Take-home: $133,100

✨ $195/session
$3,510/week → $168,480/year
Overhead (~13%): ~$21,900
Take-home: $146,580

✨ $215/session
$3,870/week → $185,760/year
Overhead (~15%): ~$27,900
Take-home: $157,860

✨ $240/session
$4,320/week → $207,360/year
Overhead (~18%): ~$37,300
Take-home: $170,060

And just so we’re clear—these numbers are before taxes. Because whether you’re in private practice or working for someone else, taxes are part of the deal. But in private practice, you get to decide your schedule, your rates, and the kind of life you’re building.

If you already have a practice and you’re ready to fill it with private-pay clients (without selling your soul), comment the word GROW and I’ll DM you the link to my Marketing for Therapists course.

If you’re still in the planning phase and want a step-by-step guide to starting your practice, comment the word ROADMAP and I’ll send you my full launch course.

You don’t have to hustle your way to success.
Let’s build something sustainable, aligned, and profitable—together.

#MarketingForTherapists #PrivatePracticePro #TherapistMath #TherapistLife #SixFigureTherapist #PrivatePracticeTips #TherapistMoneyTalk

If you’re counting down the days until you can q

Caption copied in comments for easier reading! Te

Caption copied in comments for easier reading!

Tell me in the comments—have you had this thought?

“I want to open a private practice, but I’m afraid. With everything going on in the world—tariffs, talk of recession—I’m just not sure if it’s a good time.”

I want to hear from you if this is you. Drop a “me” or share your story below.

I get it!
As a millennial who graduated during the last recession, lived through COVID as a business owner, and went on two maternity leaves during major crises—I know how the chaos of the world can make you question your timing.

But here’s what I want to remind you:

A private practice with one client is still a private practice.
And sometimes, the safest move in uncertain times is creating an income stream you actually control.

Your private practice doesn’t have to start full-time.
✨ Maybe you keep your current job.
✨ Maybe you see one or two clients in the evenings.
✨ Maybe you start virtually from your living room.

You keep your benefits, your steady paycheck—and you add a stream of income.

Even just a few clients a week can make a big difference over the course of a year.

Most people don’t realize private practice can actually be low risk:
✨ No big overhead
✨ You can go all-telehealth
✨ All you really need is malpractice insurance, a great EHR, and a few hours a week

In my Private Practice Roadmap course, I walk you through every step—from getting licensed to booking your first clients—whether you’re starting with two or ten.

Let’s make this the year you actually generate multiple streams of income instead of relying on just one.

Comment “roadmap” and I’ll DM you the details.
❤️You’ve got this.

Instagram post 17944935854970896

Instagram post 17944935854970896

Caption copied in comments for easier reading! Te

Caption copied in comments for easier reading!

Tell me in the comments—have you had this thought?

“I want to open a private practice, but I’m afraid. With everything going on in the world—tariffs, talk of recession—I’m just not sure if it’s a good time.”

I want to hear from you if this is you. Drop a “me” or share your story below.

I get it!
As a millennial who graduated during the last recession, lived through COVID as a business owner, and went on two maternity leaves during major crises—I know how the chaos of the world can make you question your timing.

But here’s what I want to remind you:

A private practice with one client is still a private practice.
And sometimes, the safest move in uncertain times is creating an income stream you actually control.

Your private practice doesn’t have to start full-time.
✨ Maybe you keep your current job.
✨ Maybe you see one or two clients in the evenings.
✨ Maybe you start virtually from your living room.

You keep your benefits, your steady paycheck—and you add a stream of income.

Even just a few clients a week can make a big difference over the course of a year.

Most people don’t realize private practice can actually be low risk:
✨ No big overhead
✨ You can go all-telehealth
✨ All you really need is malpractice insurance, a great EHR, and a few hours a week

In my Private Practice Roadmap course, I walk you through every step—from getting licensed to booking your first clients—whether you’re starting with two or ten.

Let’s make this the year you actually generate multiple streams of income instead of relying on just one.

Comment “roadmap” and I’ll DM you the details.
You’ve got this.

Caption copied in comments for easier reading! Te

Caption copied in comments for easier reading!

Tell me in the comments—have you had this thought?

“I want to open a private practice, but I’m afraid. With everything going on in the world—tariffs, talk of recession—I’m just not sure if it’s a good time.”

I want to hear from you if this is you. Drop a “me” or share your story below.

I get it!
As a millennial who graduated during the last recession, lived through COVID as a business owner, and went on two maternity leaves during major crises—I know how the chaos of the world can make you question your timing.

But here’s what I want to remind you:

A private practice with one client is still a private practice.
And sometimes, the safest move in uncertain times is creating an income stream you actually control.

Your private practice doesn’t have to start full-time.
✨ Maybe you keep your current job.
✨ Maybe you see one or two clients in the evenings.
✨ Maybe you start virtually from your living room.

You keep your benefits, your steady paycheck—and you add a stream of income.

Even just a few clients a week can make a big difference over the course of a year.

Most people don’t realize private practice can actually be low risk:
✨ No big overhead
✨ You can go all-telehealth
✨ All you really need is malpractice insurance, a great EHR, and a few hours a week

In my Private Practice Roadmap course, I walk you through every step—from getting licensed to booking your first clients—whether you’re starting with two or ten.

Let’s make this the year you actually generate multiple streams of income instead of relying on just one.

Comment “roadmap” and I’ll DM you the details.
❤️You’ve got this.

Comment the word “MENTAYA” and I’ll send you

Comment the word “MENTAYA” and I’ll send you the link to this amazing tool!

My full fee is $250 per session 💳

And to be totally honest, I’ve had moments where I’ve really wrestled with that.

As an out-of-network therapist, I care deeply about making therapy accessible—and I know not everyone can afford that rate out of pocket 💔

For a long time, I wasn’t sure how to bridge the gap.

Then I found Mentaya—and it’s been such a relief—for me and my clients 🙌

This free tool helps you and your clients:
✅ Instantly check their out-of-network benefits
✅ See what they’ll be reimbursed before they book
✅ Easily submit out-of-network claims (no paperwork nightmares!)
✅ Develop a long term therapeutic relationship with less financial burden
✅ Actually use their insurance in a way that works 🧠

Now, when a client says, “I don’t think I can afford that,” we check their benefits together.

In some cases, they’re getting 60–80% of my fee back—and they feel empowered to choose the care that’s right for them 💡

If you’re an out-of-network therapist who wants to stay accessible and charge a sustainable fee—this is a beautiful tool to have in your practice 🌱

Just to be super clear:
🙌The benefits calculator is totally optional and $29/month
🙌It’s free to help clients submit out-of-network claims – they’re charged a small 5% fee (which you can choose to cover if you want)

Comment “MENTAYA” below and I’ll send you the link 🔗
You really can support your clients and build a practice that supports you, too.

Comment ROADMAP and I’ll send you the link to th

Comment ROADMAP and I’ll send you the link to the exact course I created to walk you through it—step by step.

Here’s the thing no one tells you in grad school:
The hardest part isn’t doing the clinical work.
It’s building the business around it.

And I see so many therapists trying to DIY it—setting up their paperwork piecemeal, Googling how to get an NPI, wondering if they’re supposed to register an LLC or not, feeling stuck in the financial side of things… and then wondering why they feel overwhelmed before they’ve even opened their doors.

If that’s you, I made the Private Practice Roadmap course for exactly this moment.

Inside, you’ll get 8 clear, digestible modules that walk you through:
• How to choose the right business structure and legally set up your practice
• How to get your EIN, NPI, business license, bank account, and all the other essentials
• How to organize your finances and prepare for taxes (no CPA required)
• What systems you need on the back end to feel calm and confident
• How to set your fee, boundaries, and policies from day one
• And what paperwork you actually need—with guidance on how to get it all done without overwhelm

This isn’t about going viral or getting your first client (we have another course for that).
This is about building a private practice that’s legally sound, financially organized, and ready to grow.

So you can stop guessing—and start building with clarity.

Comment ROADMAP below and I’ll send you the course link.

You don’t need to figure this out alone.

Kelley
@theprivatepracticepro

#PrivatePracticeCoach

Comment “Simple” below if you want a BIG DISCO

Comment “Simple” below if you want a BIG DISCOUNT on electronic health record I’ve trusted since 2016. @simplepractice

I’ve been in private practice for over a decade—and I’ve tried it all. I’ve handwritten my notes. I’ve used free and budget EHRs. And every time, I came back to the same lesson: when I invest in the right tools, I get time back. And time is everything in this work.

I’ve used SimplePractice for over eight years because it gives me exactly what I need:

❤️Quick, customizable note templates
❤️A beautiful, easy-to-use client portal

❤️Seamless calendar integration

♥️Mobile app access so I can work from anywhere

♥️Referral reports that help me streamline my marketing

I’ve seen the influencers telling people to switch platforms to save a few bucks 🙄 but here’s my take: SimplePractice isn’t the cheapest option, but it’s the one that’s helped me run a professional, streamlined practice without burning out behind the scenes.

If you’re ready for a tool that actually supports your practice—and saves you time while doing it—comment “Simple” below and I’ll send you the best deal they’re offering right now.

And yes, this reel is sponsored. But after eight years of using SimplePractice in my own business? I’d recommend it with or without the partnership. It’s that good.

First, you have to tell me yours if I’m going to

First, you have to tell me yours if I’m going to tell you mine. The weirder, the better. (NO CLIENT STORIES) - story also in caption for easier reading

When I was in grad school, I was studying with a friend at a coffee shop in Los Angeles. We had therapy books spread across the table, deep in study mode.

That’s when I noticed an actor walk in—someone who played a therapist on a popular TV show at the time. I recognized him instantly, but didn’t say anything.

A few minutes later, he sat down at the table next to us, looked at our books, and asked if we were training to be therapists. We said yes—and things got weird fast.

He launched into a 20-minute monologue about how much therapists are needed in the film industry and told us we should start consulting for movies. Honestly, that was fine… until he started talking about how he and his wife were in couples therapy. And then he started absolutely trashing his wife—to two complete strangers, in a public space.

He also told us that he basically was a therapist, because he plays one on TV, and therefore knows what he’s doing in his own couples therapy.

We tried to wrap up the convo, saying we needed to study, but he kept going.

Then—his WIFE WALKED in. Sat down at the table. He immediately introduced us as “therapists” (we were very much still in grad school), and then the two of them started telling us EVERY PRIVATE DETAIL about their couples therapy.

We nodded politely, encouraged them to speak to their actual therapist, and said we had to get to class.

Now it’s your turn—what’s the most unhinged or awkward thing someone’s ever said to you when they found out you’re a therapist?

❤️❤️❤️❤️Identifying details have been removed to protect the privacy of the people in this story. They are not my clients—but they’re still human beings, and I’m not here to out anyone on social media.

First—tell me your current salary in the comment

First—tell me your current salary in the comments. Let’s get honest about our numbers, because the math might surprise you 🥴

Here’s how to run YOUR numbers:

Let’s say your current salary is $81,000/year.

Now add in overhead—expenses like rent, EHR, malpractice insurance, etc.

❤️For the purposes of this example, we will estimate $12,000/year on basic operating costs.

$81,000 (salary) + $12,000 (overhead) = $93,000 needed to replace your income

Now divide by your session fee. If you charge $175/session:
$93,000 ÷ $175 = 531 sessions/year

Work 46 weeks/year (allowing for holidays, vacation, and life):
531 ÷ 46 = ~11.5 sessions/week

That’s about 9–12 consistent clients/week.
✨

You don’t have to go all in tomorrow.
You can start with 1–2 clients, build slowly, and transition with a plan that works for you.

Feeling unsure what it would actually cost to get started?

Comment the word “COSTS” and I’ll send you my free Private Practice Startup Cost Worksheet—so you can plug in your actual numbers and start planning with clarity.

Ready to really map it all out?

Comment “ROADMAP” and I’ll send you my step-by-step Private Practice Roadmap course—your guide to launching a sustainable, cash-pay practice with confidence.

Here for you! ❤️ Kelley

*Estimates will vary based on your location, setup, and preferences.

This estimate does not include taxes, since you’ll owe taxes in both employment and private practice.

What is your maximum number of sessions per day? A

What is your maximum number of sessions per day? After about six my face starts to feel fuzzy 🥴

Comment GROW, and when you’re ready, I’m here

Comment GROW, and when you’re ready, I’m here to help you fill your Private Practice with cash pay clients ♥️

First—tell me your current salary in the comment

First—tell me your current salary in the comments. Let’s get honest about our numbers, because the math might surprise you 🥴

Here’s how to run YOUR numbers:

Let’s say your current salary is $81,000/year.

Now add in overhead—expenses like rent, EHR, malpractice insurance, etc.

❤️For the purposes of this example, we will estimate $12,000/year on basic operating costs.

$81,000 (salary) + $12,000 (overhead) = $93,000 needed to replace your income

Now divide by your session fee. If you charge $175/session:
$93,000 ÷ $175 = 531 sessions/year

Work 46 weeks/year (allowing for holidays, vacation, and life):
531 ÷ 46 = ~11.5 sessions/week

That’s about 9–12 consistent clients/week.
✨

You don’t have to go all in tomorrow.
You can start with 1–2 clients, build slowly, and transition with a plan that works for you.

Feeling unsure what it would actually cost to get started?

Comment the word “COSTS” and I’ll send you my free Private Practice Startup Cost Worksheet—so you can plug in your actual numbers and start planning with clarity.

Ready to really map it all out?

Comment “ROADMAP” and I’ll send you my step-by-step Private Practice Roadmap course—your guide to launching a sustainable, cash-pay practice with confidence.

Here for you! ❤️ Kelley

*Estimates will vary based on your location, setup, and preferences.

This estimate does not include taxes, since you’ll owe taxes in both employment and private practice.

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Private practice is simpler than you think.
Let's build your dream practice.
I'll show you how.

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150 Sanderling Lane
Goleta, CA 93117
[email protected]
805-243-8241

© 2025 The Private Practice Pro | Kelley Stevens, LMFT

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