Private Practice Tips


A blog for therapists looking to build a successful, cash-pay private practice.

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The Art of Branding: How to Effectively Name and Position Your Private Practice

So what’s in a name? LOTS!   Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business.   Why is it essential to pick…
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How to Respond to Clients Asking to Apply Insurance in a Cash Pay Therapy Practice

As a private practice coach and practice owner, I often receive questions about my decision to run a cash-only therapy practice. I’m frequently asked how I address this topic with therapy clients who inquire about using their in-network insurance benefits. In this blog post, I’ll walk you through exactly how I discuss out-of-network therapy with…
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