How to Navigate Holiday Cancellations in Private Practice

During my early years in private practice, holiday cancellations were a big challenge. I’d often sacrifice family time to keep sessions available for clients, only to end up with last-minute cancellations and mixed feelings about charging my fee. This pattern left me feeling both resentful and guilty—something had to change! Here’s my holiday approach now:…

Master Client Communication: How to Respond to Insurance Requests in Private Practice

Running a cash-pay therapy practice? You may often get questions about why your practice is only cash pay and how clients can access their healthcare insurance to pay for a portion or all of their therapy. I often receive these questions as a private practice coach and practice owner. In this blog post, I’ll walk…

10 Proven Strategies to Market Your Therapy Practice Effectively

Many therapists enter their profession with a strong desire to help others but find themselves unprepared for the business side of running a practice. Marketing can feel daunting, but it’s essential for maintaining a steady flow of clients. It’s about much more than just filling your calendar—it’s about reaching those who need your services and…

The Art of Branding: How to Effectively Name and Position Your Private Practice

So what’s in a name? LOTS!   Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business.   Why is it essential to pick…

How to Set Your Fees as a Private Practice Therapist

How to Set Your Fees as a Private Practice Therapist

As a private practice therapist, setting your fee can feel overwhelming. When I started my first therapy practice in 2016, I was terrified of picking the “wrong” one. Many of us struggle with setting session fees and confidently addressing our fees with clients. However, after helping over 2,700 therapists launch and fill their private practices,…