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The Art of Branding: How to Effectively Name and Position Your Private Practice

So what’s in a name? LOTS!   Let’s discuss an often-overlooked aspect of starting your private practice: choosing a name! It’s an important element that influences how potential clients think about you and your office. After all, your private practice name is probably a client’s first impression of your business.   Why is it essential to pick…

The Therapist Hustle: From Grad School to Group Practice
Business Savvy | Entrepreneurial Essentials | Physical Office | Podcasts | Provider Wellbeing

The Therapist Hustle: From Grad School to Group Practice

Welcome to the world of private practice growth! I’m here to share Reina’s inspiring journey from a determined grad student to the owner of a flourishing group practice in bustling Manhattan. Reina’s path was paved with intention and hard work. She began her career in various treatment settings, honing her skills and expanding her network….

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How to attract clients and fill your Private Practice with Psychology Today.

Top Tips for an Engaging Psychology Today Profile. Do you have a Psychology Today profile? Is it really helping you get clients to pick up the phone or email you? While you can link your website to your profile, there are many therapists on this platform. Can you really get referrals from this source? The…

How to Set Sliding Scale Fees 1
Entrepreneurial Essentials | How To | Paperwork

How to Set Sliding Scale Fees: A Comprehensive Guide for Therapists

Therapists striving for a good living can benefit from a balanced approach to accessibility and financial well-being in private practice. Let’s delve into my personal approach to achieving this balance. In my private practice, I reserve four sliding-scale spots at all times. I keep these spots for therapy clients who earn at or below minimum…

Woman looking at her phone and card to make a payment
Fees + Billing | Finances | Income | Uncategorized

How to Set Your Fees as a Private Practice Therapist

As a private practice therapist, setting your fee can feel overwhelming. When I started my first therapy practice in 2016, I was terrified of picking the “wrong” one. Many of us struggle with setting session fees and confidently addressing our fees with clients. However, after helping over 2,700 therapists launch and fill their private practices,…

Client paying cash to the service he got
Fees + Billing | Finances | Income

Navigating Recessions: How to Maintain Client Loyalty in Cash Pay Therapy

How can you retain clients as part of your cash pay practice? As a private practice coach and owner of an out-of-network therapy practice, I’ve learned clients have many options when choosing a therapist. A client who decides to go out-of-network to see their therapist is choosing to make a financial investment in their mental…

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