How to Use HARO For SEO to Grow Your Private Practice Website

Want to boost website traffic? Learn how to use HARO for SEO to gain high-quality backlinks, build authority, and improve your search rankings.

Hey there! I know you are looking for all the ways to maximize the traffic to your website. Let’s be honest—we all want to rank on page one of Google! Have you heard of HARO? Read on to discover how it can increase your Search Engine Optimization (SEO) and elevate your online presence.

What Is HARO, and Why Should You Use It?

HARO’s full name is Help a Reporter Out. It’s a powerful tool to help you share your expertise and earn backlinks to your website. You might not have considered it before, but the SEO benefits are massive.

You can access HARO through the Connectivity app. After registering for free as a content expert in your niche, you’ll gain access to media queries that journalists need help answering. If your expertise matches a journalist’s request, you can send a targeted response. If your quote gets selected, it often comes with a backlink to your website.

This process strengthens your credibility and enhances your visibility on search engines. Over time, search engines will see your website as a valuable resource, helping you rank higher on the SERP (Search Engine Results Page).

How HARO Works and How to Make It Work for You

On HARO, you can sort article requests by topic and date. Since timeliness matters, quickly matching your expertise to an appropriate inquiry is essential. You’ll also be able to see which media outlet is requesting information, allowing you to make sure you’re targeting your ideal audience.

Writers send requests three times a day: 5:35 a.m., 12:35 p.m., and 5:35 p.m. EST. When you find a relevant request, respond fast with a quote. Make it publication-ready and keep it concise—under 180 words is ideal. Include a short bio, contact info, and links to your site or blog.

By contributing regularly to HARO or platforms like Terkel, you can actively build backlinks, enhance your digital marketing strategy, and establish long-term authority.

Why HARO Helps Your SEO Strategy

One of the biggest advantages of using HARO is the SEO boost. HARO helps you earn backlinks, and these links show search engines that your website is a valuable and credible resource. This increases your visibility in search results.

Incorporating link-building into your content marketing strategy drives more organic traffic. With each earned backlink, you improve your chances of ranking for important keywords related to your niche, whether it’s therapy, B2B services, or ecommerce.

If you’re working on building a private practice or launching an ecommerce brand on Shopify, HARO can strengthen your online foundation by attracting media attention and helping you climb the SERP rankings.

You Can Snag a Copy of My HARO Pitch Template Below:

Haro Pitch Template:

Subject: [HARO query title] Response

Hi [Journalist’s Name],
I’m a [insert your profession] with expertise in [insert your area of expertise]. I’d be happy to provide my insights on [insert the specific aspect of the topic you want to comment on].

I also have a unique perspective to offer [insert a brief idea or suggestion that can add value to the article]. Here’s my brief bio: [insert your brief bio with links to your website or social media handles, if relevant].

I’ve included the relevant quote below:

Quote the journalist requested.

Thanks for considering me for your article. Let me know if you need more information.

Best regards,
[Your Name]

Using HARO can be a game-changer to grow your practice. It’s a great way to get backlinks, increase website traffic, get new website visitors to your private practice site, and improve online growth. So if you’re looking to improve your SEO and grow your practice, I highly recommend giving HARO a try!

Pair HARO with Other Marketing Tools

While HARO is powerful on its own, you’ll get the best results when you combine it with other strategies. Promote every published article featuring your quote across your platforms: your blog, email list, social media channels, and even your Shopify site.

Doing so strengthens your branding efforts and helps you reach more potential clients or customers. Bloggers, influencers, and even journalists might discover your expertise through these shares, expanding your network further.

Those starting a private practice can use this method to stand out in a crowded market, boost credibility, and get seen by more potential clients through search engines.

Why This Matters for Therapists and Private Practice Owners

For therapists and clinicians, building a strong online presence is critical. Whether you’re researching how to start a private therapy practice, seeking marketing ideas for therapists, or planning on marketing therapy private practice services, HARO offers a budget-friendly and highly effective option.

Combining HARO with a strong SEO strategy helps you appear in search results when prospective clients search for mental health support. Backlinks from authoritative media outlets not only build trust with Google but also with people.

If you’re serious about marketing for therapists or growing your practice, HARO should be in your toolkit alongside blogging, directory listings, and social media outreach.

HARO in the Broader SEO and Content Marketing Landscape

HARO’s value extends beyond backlinks. It plays a crucial role in content marketing and long-term digital branding. Journalists often use HARO responses in blogs, interviews, or news features, providing lasting visibility.

Using HARO can complement your overall marketing guide for therapists. When you consistently appear in respected media outlets, you become a known expert—boosting your site’s credibility and your personal brand.

If you’re unsure where to begin with link-building or keywords, consider consulting with an SEO expert who can help optimize your responses and better target your efforts.

Final Thoughts: Don’t Wait to Start

If you want more traffic, better rankings, and increased brand awareness, HARO is a simple, free, and effective tool. You don’t need to be a full-time PR expert—you just need to respond consistently and share your expertise thoughtfully.

Think of it as an ongoing investment. Whether you’re marketing for therapist services, growing a B2B brand, or launching a new Shopify site, HARO helps amplify your voice, build backlinks, and increase your return on investment.

Don’t wait. Sign up, respond to a query, and start building your presence today. With HARO, visibility, authority, and credibility are all within reach—one quote at a time.