Why Email Marketing is Essential for Building Strong Connections and Growing Your Private Practice

Welcome to another episode of the Private Practice Pro Podcast! Today, I had the pleasure of chatting with Michael Fulwiler, a marketing expert in the mental health field. If you’re a private practice therapist, you’ll find this episode incredibly valuable. We dove into the often-overlooked realm of email marketing for therapists—a game-changer for growing your practice and building lasting connections.

With his experience at the Gottman Institute and Heard, Michael emphasized the importance of concise, valuable email newsletter content. He also highlighted the effectiveness of targeting a specific niche to make marketing efforts more impactful when speaking to your ideal client.

He shared his strategy for growing an Email Marketing list, which includes networking and social media, particularly Twitter. While acknowledging the rise of platforms like TikTok, he reminded us of email marketing’s higher engagement rates and the importance of consistently connecting with your ideal client.

We couldn’t discuss email marketing without touching on ethics. Michael stressed the importance of using compliant services and maintaining appropriate boundaries. Our ethical standards as therapists are paramount, and this extends to our marketing efforts.

Michael’s parting advice was simple yet powerful: start building your email list now. It’s a vital asset for any practice. Don’t wait until you think you have everything perfect—just get started and refine as you go.

For more of Michael’s insights, subscribe to his newsletter, Therapy Marketer, and follow him on social media. I encourage you to consider the power of email marketing to create lasting connections with your audience. Share your thoughts below, and let’s continue the conversation.